About Us

At CX First, our story began with a vision to revolutionise the way small businesses engage with their clients. Founded in 2019 by a team of client experience enthusiasts, we saw a gap in how small businesses, particularly in the veterinary, and healthcare sectors, approached client interactions. Our goal was to bridge this gap by providing bespoke client experience solutions.

From our beginnings in healthcare - both human and animals, we have grown to service other sectors. 

Our Mission
Our mission is simple yet profound: to empower small businesses to excel through superior customer experience. We believe that great client interactions are the cornerstone of business success. By focusing on personalised, data-driven strategies, we help businesses not only meet but exceed their client expectations.

Our Approach
Our approach is what sets us apart. We combine in-depth analysis, innovative technology, and hands-on experience to provide services that are both effective and adaptable. From our insightful Customer Care Insights to our comprehensive CX Training programs, every service is tailored to the specific needs of our clients. We're not just service providers; we're partners in your journey to customer experience excellence.

Our Values
Client Obsessed: When our clients win - we win. The more we invest and know our client, the better tailored support we can provide today and in the future. 
Curious: We actively seek to learn, grow and better understand our clients and each other. We understand the power of knowledge. 
Courageous: We tackle any challenge head on, to explore a path not yet known to speak up, suggest or challenge fresh thinking. 
Collaborative: We are the strongest as a team who appreciates the role each other plays in our success. Collaboration unites us to reach our full potential. 

Our Team
Meet the heart and soul of CX First - our team. Comprising industry experts, data analysts, CX specialists, and passionate trainers, each member of our team is dedicated to delivering results. Our diverse backgrounds and expertise allow us to bring a unique perspective to every challenge, ensuring that we always have fresh, effective solutions for our clients.


Michael Mckeand

Chief Executive Officer


Jane Mckeand



Tahlia Inwood

General Manager

Website headshots

Chay Enerio

Operations Manager

Our Impact
Since our inception, we've had the privilege of working with a multitude of small businesses, each with its own set of challenges and aspirations. Our impact is measured not just in the success stories of our clients but in the lasting relationships we've built along the way. We take pride in seeing our clients thrive, knowing that we've played a part in their journey.


CX First, and its subsidiary Vet CX Pty Ltd, is a fully-owned and managed Australian business.

We are headquartered in Sydney with clients across Australia and New Zealand. Our team recognise that one size does not fit all and we are passionate about customising our products and services to suit individual needs.

Careers with CX First

We believe in fostering a dynamic and inclusive work environment where client obsession thrives, and curiosity is nurtured. As a rapidly growing company at the forefront of client experience solutions, we are constantly seeking passionate individuals to join our team. At CX First, you’ll be able to work remotely, and with flexible hours that fit your life.

Whether you're an experienced professional or a recent graduate, we provide exciting opportunities for career growth and development.  

To register your interest, please email a CV and a voice note explaining why you would be a good fit for CX First.  

Join Us
If you're ready to elevate your client experience and drive sustainable business growth, we're here to help. Connect with us to explore how we can tailor our services to your unique needs and goals. Let's create exceptional experiences together.